The Science

After conducting over two years of research, Looni is launching with products targeting menstrual discomfort—such as mood instability and breast tenderness. Looni’s products are formulated and researched with a female team of specialized medical advisors—bringing together conventional and holistic perspectives for products that work in sync with our menstrual cycles.

DEVELOPED BY WOMEN
Designed by clinical experts who personally understand your needs
USING SEED & SCIENCE
We start with nature's ability to heal and we use science to inform efficacy
CLEAN & TRACEABLE
We hold ourselves accountable for what goes into your body

Medical Advisors

We work with world class medical professionals across specialties–OB/GYNs, Hormone Optimisation–to ensure that our products meet the highest medical standards.

Dr. Felice Gersh

Dr Jaclyn Tolentino

Dr Lauren B. Schulz

Dr Stephanie Colantonio

Associate Professor Susan Evans

Dr. Felice Gersh has dual board-certifications in obstetrics and gynecology and Integrative Medicine, and taught OB-GYN at Keck USC School of Medicine for 12 years as an Assistant Clinical Professor, and now serves as an Affiliate Faculty Member at the Fellowship in Integrative Medicine. Dr Gersh lectures globally on women’s health and regularly publishes in peer-reviewed medical journals; she is the bestselling author of PCOS SOS, the PCOS SOS Fertility Fast Track, and her latest book, Menopause: 50 Things You Need to Know.

Dr Jaclyn Tolentino approaches health with a holistic perspective and a strong commitment to treating the whole person, not just a collection of symptoms. Dr Tolentino is a Board-certified physician and Doctor of Osteopathy practicing at Parsley Health; she has extensive training through the Institute of Functional Medicine, with certifications in Hormone Optimization and Performance Breathing.

Dr Lauren B. Schulz is a board-certified urologist (one of only 500 female urologists in the world), specialising in women’s health and female urological disorders including urinary tract infection management and prevention. Dr Schulz is a Fellow of the American College Of Osteopathic Surgeons and a member of the International Society For The Study Of Women’s Sexual Health and the Society for Women in Urology.

Dr Stephanie Colantonio is a board-certified physician focused on reproductive health, hormone imbalance, and mental health. Dr Colantonio integrates her background in conventional medicine, and BSc in Psychology from Yale, with training in herbalism and mindfulness meditation when caring for patients at her private clinic in Los Angeles. Dr Colantonio also runs the women's group, Luna Flow: A monthly ritual for body wisdom.

Associate Professor Susan Evans is a gynaecologist, laparoscopic surgeon, researcher, pain physician and expert/advocate in pelvic pain. She is Chair and Co-founder of the Pelvic Pain Foundation of Australia, Developer of the Periods, Pain and Endometriosis (PPEPTalk) Schools Program funded by the Australian government, a Member of Australia’s National Action Plan for Endometriosis Advisory Group, and a Member of the Advisory Board Dermatology Solutions, among others. As Founder and CEO of Alyra Biotech, she researches novel neuroimmune therapies for girls and women with pelvic pain.

Active Ingredients

Our ingredients are 100% non-GMO, 43% organic, free of endocrine disrupting chemicals, and always vegan and cruelty free.

L-THEANINE as ALPHAWAVE®️

L-Theanine is an amino acid found in tea or mushrooms that has anti-inflammatory and antioxidant effects. It is similar in structure to a neurotransmitter called glutamate, which is why it is thought to have antidepressant and anxiolytic properties.

Emerging research on anxiety, attention, and depression.

AlphaWave®️ is a clinically-studied brand of L-Theanine which has been designed as a highly purified product. Two direct clinical studies have shown AlphaWave®️ to be effective for relaxation.
5-HYDROXYTRYPTOPHAN (5-HTP)

5-HTP is converted into serotonin (our feel-good neurotransmitter). Balanced serotonin helps our mood, sleep, libido, and pain tolerance.

Established effectiveness to assist in treating depression.

Emerging research for treating anxiety.

Research is starting to look at its effects on Premenstrual syndrome (PMS) and tension headaches.
⚠️ Please do not use without the guidance of a physician if you are currently taking any antidepressant medications. Please be mindful if you are taking any additional 5-HTP supplements as research shows that it should only be taken in doses up to 400 mg daily when taking for one year.
ASHWAGANDHA ROOT EXTRACT

A shrub mostly found in India, as well as the Middle East and Africa. It is an adaptogen, meaning that it helps the body adapt to physical and emotional stressors–very helpful adrenal support. Its medicinal properties can be attributed to its alkaloids, steroidal lactones, and saponins.

Established effectiveness in treating stress.

Emerging research on anxiety, hypothyroidism, and insomnia.
BORAGE OIL

Borage oil is a source of Gamma-Linolenic Acid which is a plant-based omega-6 fatty acid. We need a balance of omega-3s and omega-6s for a healthy inflammatory response.
Emerging research on treating acne.
Research is starting to look at treatment of PMS and stress.
Emerging research on evening primrose, another source of GLA, to treating acne, PCOs, and PMS.
ZINC

Zinc helps the body make DNA, RNA, and proteins. It is important for skin health and wound healing, immune function, cognition, and thyroid function.

Established effectiveness in treating acne, and as an adjunct to medication in treating depression.

Emerging research on PMS and PCOS.
SELENIUM

Selenium is critical for hormone health, including the synthesis of thyroid hormone and progesterone. Thyroid hormone affects our sex hormone balance. When progesterone is in balance, it gives you that calm and easy feeling before your period. When progesterone is out of balance, anxiety and irritability sinks in. Selenium also has antioxidant properties for detox and protecting against stress.
Established effectiveness to assist in treating thyroiditis.
Emerging research on PCOS.
Research is starting to look at the relationship between progesterone and selenium.
Please be mindful if you are taking other selenium supplements, as it may be unsafe in doses greater than 400 mcg.
VITAMIN D3

Vitamin D is famous for building healthy bones–but it is also critical for our immune, neurologic, and hormone systems.

Established effectiveness in treating Vitamin D deficiency, which is linked to many mood and hormone concerns.

Emerging research directly links Vitamin D supplementation to assist in treating acne, dysmenorrhea, PMS, PCOS, hypothyroidism, metabolic syndrome, anxiety and depression.
VITAMIN B5

Vitamin B5 is required for carbohydrate, fat, and protein metabolism, hormone synthesis, skin cell function, and more. Such an important one!

Emerging research on treating acne.

Research is starting to look at its use in treating PMS, anxiety, depression, insomnia, chronic pain, and fatigue.
VITAMIN B6

Vitamin B6 is required for the synthesis and metabolism of the GABA neurotransmitter (our relaxation neurotransmitter), serotonin, and dopamine. Like many of the other B vitamins it is required for protein, carbohydrate, and fat metabolism. It has antioxidant effects to help us detox, as well as anti-inflammatory properties.

Established effectiveness in treating PMS.

Emerging research to treat acne, depression and dysmenorrhea.
VITAMIN B12

Vitamin B12 is required for the synthesis and metabolism of protein, carbohydrates, and fats–just like many of the other B vitamins. We need it to make new cells, including myelin for healthy nerves and red blood cells. It also helps the body use folate, which we need for intracellular metabolism and DNA-synthesis.

Established effectiveness in treating B12-deficiency, which is linked to impaired cognition, depression, fatigue, anemia, and gastrointestinal troubles.

Emerging research to directly assist in treating depression.